Importance of Twitter For Business – Study For Business Growth

Source: Importance of Twitter For Business – Study For Business Growth

The Importance Of Twitter For Businesses
The power of Twitter as a marketing tool has been recognize by many small business owners, who are using it to help their businesses grow. Regarding that it costs very little to market a product on Twitter, Businesses should use this tool for boosting their internet marketing activities.

How Twitter Can Help Small Businesses
Here are a few factors that highlight why Twitter is important for businesses and how they can benefit from it.

Connect To Customers
As we know Twitter has millions of users and more people are joining it every day, it makes one of the best places to look for potential customers. Businesses can also connect with their existing customers and interact with them to know more about how the business or brand is being recognize in the market.

Build Relationships
Once we have followers on Twitter, we should try to build a positive relationship with them to grow our business. For this, we should make an effort to post updates and tweets that our customers find interesting and useful. Keep our direct marketing posts about a sale or promotion to a minimum, as too many marketing adds can hamper our efforts of building a positive image.

Marketing New Products
The main reason that businesses must use Twitter is to connect with potential customers and market their products. Once we have created a profile for our company, we can use the Twitter account to introduce new products under that brand or product line. New products, especially those that our customers find interesting, gain more popularity through such social networking sites than they would through the traditional advertising channels. We know that, Twitter is cheaper, and the message will get carried to millions of people in a little time.

Manage Online Reputation
Besides obtain customer feedback, we can also use Twitter to learn and monitor what is being said about our products and company in general. Nowadays, People use Twitter to communicate what they do and how they feel about everything and anything. So, there is a possibility that a dissatisfied customer or a competitor could be using the micro-blogging site to create negative publicity for our products. Keeping a tab on Twitter conversations involving our brand can help to tackle such situations and manage our online reputation in a professional manner.

Keep An Eye On Competition
Using tools like Twitter Search can be a great way not just to track our reputation on Twitter, but also to keep a tab on our competitors’ activities and their reputation. Learning about our competitors can help to plan our marketing strategies and also avoid mistakes that could affect our business.

Twitter Can Be Viral
Once we obtain popularity on Twitter, we will be able to enjoy the benefits of our tweets going viral. A Twitter message can be retweeted any number of times, which means any useful or interesting message we can post and passed on to several Twitter users in very little time. This strategy when applied to our marketing or promotional tweets can bring in great results.

This post give you an idea about Importance of Twitter in Business field.